About WellKeptHomeCare
Who we are.
A senior household stewardship company built by an operations team — for families who need more than cleaning.
Our thesis
Cleaning is the trust wedge. Stewardship is the real work.
We started by cleaning homes. We kept the work because families told us the same thing: "What you actually do for us is bigger than the cleaning."
The cleaning is what gets us in the door. The stewardship — the eyes, the notes, the supply tracking, the call when something is off — is why families stay for years.
We are private-pay, non-medical, family-funded. We answer to you, not to an insurance company. That keeps our incentives clean.
Parent company
Built on American Cleaning Innovations.
WellKeptHomeCare is a service brand of American Cleaning Innovations (Truerock Ventures LLC), an operations company that has trained, insured, and managed hundreds of cleaning and hospitality stewards across Florida. The same infrastructure that powers our hospitality brand, GuestSet Pro, powers WellKeptHomeCare: W-2 staffing, GPS verification, photo documentation, $2M liability, and a 7-day operations desk.
The Promise Stack
Five promises, on every plan.
The Same Two Faces Promise
The exact same W-2 background-checked team every visit. Your parent learns our names. We learn theirs.
The Slow Clean Standard
We build extra time into every visit so your parent is never rushed and conversation is never cut short.
The Photo Inventory Protocol
Every item — the porcelain bird, the photo frame on the dresser — is returned exactly where mom likes it.
The Wellness Check Note
A short, written observation delivered to your Family Portal after every visit. Mood, mobility, environment, anything we noticed.
The Time Credit Guarantee
Unused stewardship time rolls forward. If you cancel, prepaid time is refunded. You only pay for what your family actually uses.
Team values
Dignity. Autonomy. Discretion. Presence.
Dignity
Your parent is an adult. We ask before we move things. We knock before we enter. We never narrate aging back to them.
Autonomy
If your mother wants to fold her own towels, she folds her own towels. We support — we don't take over.
Discretion
Unbranded vehicles available. Quiet entries. We're not advertising 'help' to the neighborhood.
Presence
Phones away. Eye contact. The Slow Clean Standard means we have time to actually be there.
Honest about what we do
What we are. What we are not.
We are
- · Non-medical household support
- · Companionship
- · Home stewardship
- · Senior-aware cleaning
- · Supply tracking
- · Vendor coordination
- · Family visibility
We are not
- — A home health agency
- — A CNA service
- — A nursing service
- — Medication administration
- — Bathing or transfer assistance
- — A Florida-licensed home health care provider
Ready when you are.
Schedule a free Family Walkthrough — in person or by FaceTime. We'll meet your parent, listen, and build the plan that fits.